Deep ploughing for 25 years! Yuanfeng Haike has increased its layout and joined hands with dealers to embrace the future of "Bao"

All things in the world can only be lived up to by delicious food. In people's eyes, abalone, shark fin, fish belly, sea cucumber, and other dishes are usually considered as hard dishes at high-end banquets and festive dining tables. But with the improvement of people's living standards and the development of aquatic technology, abalone, as one of the eight treasures of the sea, has now become a common delicacy on the dining table of ordinary people.

Joining Hands to Embrace the Future of Abalone

On the afternoon of August 23, 2022, a Fengyun abalone tasting press conference with the theme of "no abalone, no feast" was grandly held in Chengdu, Sichuan. Abalone and pre made abalone dishes from Lianjiang, Fujian crossed mountains and seas, allowing more than 300 dealers, catering industry professionals, and media friends from all over the country to experience the ultimate taste buds firsthand.

The press conference is jointly hosted by Fujian Fengyun Abalone Industry Co., Ltd. (referred to as Fengyun Abalone Industry) and its subsidiary Fuzhou Yuanfeng Marine Technology Co., Ltd. (referred to as Yuanfeng Marine Technology) and Huixiang Frozen Products. At the meeting, a series of exciting activities were held, including trend interpretation, brand promotion, expert prediction, order signing, licensing ceremony, and "abalone" tasting. In the product display area, abalone and pre made abalone dishes from Yuanfeng Marine Technology are presented in categories, becoming a popular check-in point for attendees. In the "Abalone Tasting" section, attendees eagerly tasted the unique taste and flavor of Lianjiang abalone.

On the same day at the press conference, Zhang Shujuan, General Manager of Fuzhou Yuanfeng Marine Technology Company, grandly released the star products of Fengyun Abalone series, and gave a deep interpretation of Yuanfeng Marine Technology's abalone industry layout and product innovation.

It is reported that the main purpose of holding this tasting conference is to comprehensively promote the brand advantages, technological advantages, and industrial chain advantages of Yuanfeng Marine Technology, expand the layout of the consumer market in the southwest region, promote national investment promotion work from point to area, empower industrial upgrading with explosive products, and empower the development of distributors with "abalone" products.

As an important distributor partner of Yuanfeng Marine Technology Company, Pei Dawei, Chairman of Huixiang Frozen Products, believes that helping customers upgrade has become a breakthrough point in current empowerment. Nowadays, the market is upgrading and consumption is also upgrading, and the supply chain must also be upgraded. Only by using first-class products and technology to help customers solve problems can the brand usher in greater opportunities. Cooperation with Yuanfeng Marine Technology is also based on this.

New market leads the new transformation of "abalone" products

Although the quality and reputation of Lianjiang abalone are very good, in order to gain a competitive edge in the market, more brand and technological resources need to be injected.
In recent years, Yuanfeng Marine Technology has adhered to the development concept of "brand based agriculture, technology driven agriculture" and continuously increased research and development investment. Currently, it has independently developed China's first abalone processing automation production line, established China's first abalone prefabricated vegetable research and innovation center, and achieved a frozen abalone production capacity of over 1 billion yuan and a deep processing capacity of over 500 million yuan throughout the year.
On the pre packaged food track, Yuanfeng Ocean Technology has also launched multiple pre packaged food solutions for catering users. With the support of deep integration of industry, academia, research, and application, it has deepened cooperation with the Chinese Academy of Sciences, Xiamen University, and Jimei University, committed to creating a national brand of abalone and pre packaged abalone food track.

Currently, the product quality and categories of Yuanfeng Marine Technology Company are constantly improving with the improvement of research and development and production technology. At the same time, the company is actively researching and developing new products, continuously expanding and enriching its product structure, and focusing on customer needs and satisfaction, developing dozens of high-quality products in six major series, including classic series, original flavor series, banquet series, staple food series, soup series, and leisure series.
At present, Yuanfeng Ocean Technology operates multiple series of brands, including "Fengyun Abalone", "Love of Abalone", "Abalone Bowl", "Abalone Mimi", "One Abalone Wanfu", "Minxiaonan", etc., continuously meeting the diversified needs of consumers of all ages, circles, and scenarios.

The Fengyun abalone series products released at this conference cover three main themes: frozen abalone ingredients, abalone juice, and big pot vegetables. They have been comprehensively upgraded in six major systems, including channels, appearance, taste, scale, products, and services, in order to better serve the needs of professional customers such as catering and hotels.

In addition, according to user needs, Yuanfeng Ocean Technology combines products at various price points to create multiple consumption scenarios that are suitable for hot pot&skewers, Chinese fast food, mid to high end instant dining, reunion meals&high-end hand gifts, etc.

In the future, with the upgrading of consumption and the development of cold chain logistics, Yuanfeng Ocean Technology's abalone and abalone pre made dishes will continue to make efforts and accelerate development in the B and C ends.

New demand stimulates new vitality in the abalone industry

Due to difficulties in aquaculture, imbalanced industrial structure, single sales channels, and the impact of the epidemic, the entire abalone industry has encountered many difficulties and industry pains. The key way out is to improve abalone brand and product pricing power, and help farmers and distributors make money.
Fengyun Abalone Industry is the parent company of Yuanfeng Marine Technology. Since 1998, it has introduced abalone for aquaculture in Lianjiang and has been deeply cultivating the abalone industry chain for 25 years. It has achieved a full industry chain layout for abalone and has become a platform company in the industry. Not only has it completed the transformation from abalone farming to ecological aquaculture throughout the entire industry chain, from abalone suppliers to comprehensive aquatic service providers, and from heavy warehouse industries upstream and downstream to abalone platform enterprises, but it has also surpassed a single producer category and driven the common development of the abalone industry in Lianjiang, moving towards a new ecological environment of platformization.

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In terms of digitization
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Fengyun Abalone has actively built an abalone industry big data service platform to enable ecology, and created an online comprehensive service platform with the theme of "Internet plus abalone". With the goal of professional services, Fengyun Abalone advocates green and ecological health breeding to track the market trends of various aquatic products in a timely manner, provide an effective communication platform for the industry's people, promote the development of abalone varieties, and create brand value and pricing power for Lianjiang abalone industry.

02
On the innovation of agricultural assistance models
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In order to solve the problems of low-cost financing for cooperative farmers, support for abalone fry and breeding technology, reduction of breeding risks, stable sales, and improvement of bargaining power, Fengyun Abalone Industry has innovated a unique abalone breeding model of "government bank enterprise+farmers", effectively stabilizing and enhancing the market position and bargaining power of local abalone, significantly enhancing the production enthusiasm and income of farmers.

03
In the field of live streaming e-commerce
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Fengyun Abalone Industry has also invested heavily in building the "China Lianjiang Marine Live Streaming Base", selling abalone products through new channel models such as short videos and live streaming. It is reported that within six months, Fengyun Baoye has held over a hundred consecutive online live broadcasts, with sales exceeding 10 million yuan.

As of now, Fengyun Abalone Industry has an abalone industry ecosystem that integrates high-quality breeding bases, natural offshore ranches, production and research bases, live abalone stalls, supply chain companies, live streaming bases, and other industrial chains. It has achieved the full chain goal of abalone from breeding to consumer dining tables. In the future, it will actively explore the consumption upgrade of abalone and abalone pre made dishes, allowing abalone to enter the dining tables of the people.